As a new car hits the market, an ad campaign can mean everything to its success, and today Chrysler has released the latest commercial for its new compact Dodge Dart, showing off the car’s hi-tech attributes.
“How to Make the Most Hi-tech Car,” as the ad is called, suggests that the Dart was put together by a time travelling future designer, needed to implement the futuristic sounding thin film transistor customizable instrument cluster found in Dodge’s latest compact car.
The spot will debut during the NFL home opener tonight on NBC, and will air during other high profile events such as the Latin Grammys, and the American Music Awards.
Read AutoGuide’s Dodge Dart review here and discuss the car at DartForums.com.
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